How to Start a Supplement Company

Starting your own business can feel daunting. There are so many moving pieces, and many entrepreneurs are unsure of what steps they need to take in order to be successful. As scary as it can be, it’s not as challenging as you might think, especially when it comes down to how to start a supplement company.

Sales of online supplements have grown more than 17% annually over the last five years, and they aren’t showing signs of stopping anytime soon. This article will tell you all the steps you need to take to start your own supplement company, including how to choose a product, how to build your brand, and where to sell your supplements online.

Choosing a Product for Your Supplement Company

The first step in how to start a supplement company is to decide what kinds of supplements you want to sell. There are thousands of products on the market. It can be good to take some time to do some market research early on in the process.

You want to keep an eye out for trends in the industry. See what kinds of products are popular on Amazon and other online supplement retailers. Are there common trends you see among different products? What about the products that aren’t successful? See what they are doing wrong, and try to avoid those same mistakes.

All of these things are important to keep in mind when choosing a product. If possible, you want to stand out from your competition. You have to figure out what it is about your product that is going to be different from the rest.

Find a Supplier for Your Supplement Company

The next step in how to start a supplement company is to find a supplier for your product. There a few different ways to go about this. However, the easiest way is to purchase wholesale vitamins “private label.”

Companies like allow you to purchase their premium-grade products under your own brand and packaging. You can determine what type of product you want to sell, and they can help you find a vitamin or supplement blend that suits your needs. (Get More Info on How to Start a Supplement Company at Private Label Supplements)

PLS also has relatively low order minimums. This makes them a great choice for anyone looking to start their own business. In case you are unsure of how things will go, you can start with a small order to test out a product or brand. If things don’t go how you wanted them to, you can always change things up for the next run.

Build a Brand for Your Supplement Company

Now that you’ve chosen a product and found a supplier, it’s time to start building out your brand. There are a few elements you need to consider when doing this.

  • Settle on your target audience, as this informs how you will build your brand
  • Choose a name for both your business and your individual products
  • Design a logo for your brand
  • Design custom packaging for the products you plan to sell
  • Determine your “brand identity” (What do you want people to associate with your products?)

If this process seems daunting to you, you aren’t alone. Many people, especially those who are not as creatively inclined, can feel intimidated by the idea of branding their own business. However, there are lots of resources out there to help you in this process.

You can hire a graphic designer to help you with your logo and packaging. Or, you can hire a marketing and branding specialist to help you with your brand identity, target audience, and marketing strategy. In addition, some supplement suppliers can even help you with this process.

For example, Private Label Supplements has a dedicated creative team that can help you every step of the way. They can help you come up with a concept, design your branding, and execute your marketing strategy — all with the goal of helping you grow your business.

Decide Where to Sell Your Supplements

Without a doubt, the easiest place to start selling supplements is online. There are a few different ways to do this. These include selling through Amazon, creating your own website, and selling through third-party retailers.

If you choose to sell on Amazon, there are a lot of rules and regulations to keep in mind. They have strict guidelines and policies that all sellers have to adhere to. This is especially the case for any health products. However, if you are able to get your product listed on Amazon, it can give your brand exposure to an audience you wouldn’t have otherwise.

Another option is to try and build your own online store to sell your supplements. For some people, this may be easier than trying to get their products on Amazon. However, keep in mind that it is much harder to gain an audience this way. You will have to do significantly more marketing to direct traffic to your site.

Lastly, you can try to get in with other retailers — think places like GNC. This may be the hardest option of the three, as you have to establish yourself as a reputable brand, first. We recommend pursuing one of the options in the beginning and trying to pursue this at a later time in your business’s lifespan.

When it comes to how to start a supplement company, it may seem intimidating at first. But, if you have a passion for health and wellness and are willing to put in the hard work, there is a booming industry that only appears to be growing. You can start making this dream a reality a lot sooner than you thought.