Starting out on any new career path can be difficult, especially if you have no experience in the industry; however, it is by no means impossible. If you are passionate about fitness and dedicated to the idea of becoming a personal trainer, it is completely possible to start a successful career. This guide is here to help all aspiring personal trainers get their careers off the ground today.
The first step that you will need to take to start a successful career as a personal trainer is to gain the necessary qualifications. This step is vital to ensure you can legally practice and make sure that you are always providing the right expert advice.
Once you have gained the necessary qualifications, you should spend a bit of time finding your niche. Of course, you will probably want to be open to everything, but it is good to specialize in a specific type of training and clientele. The earlier that you find your own niche the better able you will be to effectively market yourself later down the line.
When you are finding your niche, there are a few considerations to make. Firstly, you will need to consider what interests you the most. Next, think about your personal knowledge and experience, does this point to a specific path? Then you will need to think about your local area and accessible clients to check the relevancy of your intended niche. Finally, you will also need to consider where you will be working and what type of clients will visit this location.
Once you have found your niche, the next step is to get started on social media. Many personal trainers choose to set up an Instagram account, as this platform can prove perfect for updating your follows on tips, progress, and exercise examples. You might also want to set up a YouTube profile and add some videos of workout routines to further increase your follower base.
Building up a band of followers will increase your possible client base and make you more desirable for gyms looking to hire your services.
Unfortunately, there are a lot of other people out there trying to make it as a personal trainer. To stand out from the crowd and be recognizable, it is important that you effectively brand yourself. Anthem Branding explains that there are many ways that you can brand yourself without looking too much like a sponsored product. For example, wearing your own merchandise in your social media posts will help you to quickly become more easily recognizable.
Once you start winning new clients, it is vital that you encourage them to leave reviews and feedback about your work. The majority of consumers will look online before they decide where they will spend their money. Encouraging your clients to leave comments on your social media accounts and reviews on Google will help you win the trust and business of new potential clients.